XERMELO - Patient Website Redesign

OVERVIEW

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The XERMELO brand team was looking for a fresh message, so we embarked on concepting a new campaign that focused on empathizing with the daily struggles faced by individuals living with carcinoid syndrome diarrhea, offering our product as a trusted solution to help them regain control and move forward with their lives.

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"If relief stalls", followed by "It's Time for XERMELO" stamp, was the approved campaign message for all HCP and patient pieces. Utilizing existing brand elements, I rebuilt the site in Figma, updating the navigation to include primary KPI buttons, home page and interior hero images with new campaign imagery and language, iconography, and clean user-friendly scanability for this website redesign.

 

A new feature, the interactive Doctor Discussion Guide, leads users through a series of actions and prompts for a downloadable response to questions they can ask their doctor. New CTA content blocks and Doctor Discussion Guide KPIs were highlighted in the navigation and content modules throughout the site.

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SPECS​

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TYPE: Digital, Website

ROLE: Art Director

SOFTWARE: Figma, Adobe Illustrator, Photoshop​​