As a seasoned creative professional, I have fostered top-tier creative solutions for a variety of industries including:

   • Pharmaceutical advertising

   • Higher education

   • Publishing

   • Healthcare

   • B2B and B2C

 

My most recent role was Art Director at Deerfield Group, a 61 million dollar pharmaceutical ad agency, where I co-led a therapeutics brand with intriguing concepts, presented engaging solutions to the brand's needs, built trust with the clients while managing challenging scopes and staying within budget. 

EXPERIENCE​

Deerfield Agency, Conshohocken, PA

Art Director

March  2022 - July  2024

​

Tasked with art directing multiple brands and executing digital and print design, photography, video and podcast production, concepting, internal and external client creative presentations.

 

As one of the primary designers on a therapeutics brand, was responsible for the creative of a variety of patient and HCP print and digital pieces. Creative included core visual aids, brochures, patient and HCP leave behinds, banner ads, websites, social media
branding, and multimedia.

Provided video production execution on a major skincare brand promoting multiple national sales meetings featuring Key Opinion Leaders and reps, conferences, sizzle reels, and several Digital Opinion Leader videos that speak on skincare of their product.

 

Provided video editing and animation support for multiple brands within the agency for RFPs, label updates, social media, and internal applications.

​

Eyespring, LLC, Greater Philadelphia Area

Creative Director - freelance

January  2013 - present

​

Oversee all aspects of the creative business. Marketing, advertising, design (print, digital, web), logo design, producing, directing, video and post-production, client consultation, verbal and written communication, billing, and financials.

 

RTWorld and SleepWorld Digital Publication
Art Director tasked with cover and interior design of a bi-monthly sleep publication. SleepWorld delivers the latest news and information to Sleep Medicine Professionals and features original articles, new products, vendor updates, CEUs, conferences, and more.

 

University of Pennsylvania - As an Approved Penn Vendor and working with the Executive Director and Director of Digital Communications in the department of Development and Alumni Relations, I was responsible for producing video content (camera, audio, lighting, editing), photography, print and digital design for Philanthropy in Action publication and web marketing for giving.upenn.edu. 

 

In addition to Development and Alumni Relations I have produced video content for The Kleinman Center for Energy Policy, Penn Business Services and PennDesign.

Created 240ZONE.com, a documentary style sports recruiting video service. Designed logo, website and process for interviews, camera, lighting, audio and all post production.

 

inD Round Virtual Concerts. Developed model, created and designed app UX, designed website landing pages, shot multiple camera videography including 360°, interviews, lighting, audio, all post production.

 

Merion Matters, King of Prussia, PA

Multimedia Director 

March 2004 - June 2013

 

Merion Matters, formerly Merion Publications Inc., now permanently closed, provided news, career guidance, product information, continuing education opportunities and job listings.

 

Multimedia Director, with over 20 years in the publishing industry with experience in production, illustration, print and digital design, publication design, typography, photography, multimedia, videography, video producing and editing, art direction, creative
collaboration, management and Project Management.

 

Responsible for managing Photography and Multimedia for up to 31 national healthcare trade publications     and e-commerce websites. Art directed and managed illustrators, photographers, multimedia designers and print and web designers. Collaborate with art directors, editors and marketing directors. Consulted with IT staff and various internal and external management team leaders.
 

Experienced in art and creative direction, photo manipulation and enhancement, digital design, video production, e-commerce, workflow, collaboration, writing and project management.

    

Merion Publications, Inc., King of Prussia, PA

Illustration/Photo/Web Coordinator

March 2001 - March 2004

 

Coordinated scheduling, assignments, projects and department and project growth for staff of 16 illustrators, photographers and web designers for 27 national weekly, biweekly, monthly and annual healthcare trade publications and websites. Tasks included art direction, staff management, team building, collaboration, creative meetings, administrative and performance evaluations.