EXPERIENCE​

Deerfield Agency, Conshohocken, PA

Art Director

March  2022 - July  2024

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• Lead and oversee the the art direction of multiple brands while effectively executing and delivering digital and print design, photography, video, and podcast production. Also tasked with generating innovative concepts and successfully crafting compelling internal and external client creative presentations.

• Accountable for developing and delivering a diverse range of patient and HCP print and digital materials, including core visual aids, brochures, patient and HCP leave-behinds, banner ads, websites, social media branding, and multimedia assets. Successfully executed video production for a major skincare brand, enhancing multiple national sales meetings with Key Opinion Leaders and reps, producing engaging conference content, dynamic sizzle reels, and informative Digital Opinion Leader videos that effectively communicate the skincare benefits of the product.

• Executed successful video editing and animation for multiple brands within the agency for RFPs, label updates, social media, and internal applications.

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Eyespring, LLC, Greater Philadelphia Area

Creative Director - freelance

January  2013 - present

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• Lead and manage all facets of the creative business, ensuring strategic oversight, efficient operations, and the delivery of high-quality creative solutions. 

• Drive and execute comprehensive marketing, advertising, and design initiatives across print, digital, and web platforms, including logo design, production, and direction. Oversee video production and post-production processes, while providing expert client consultation. Excel in both verbal and written communication, managing billing, and ensuring financial accuracy and efficiency.

• Clients: Spark Therapeutics, RTWorld and SleepWorld Digital Publication, University of Pennsylvania, University of Pennsylvania Hospital, NextGen Securities, ORS Partners.

 

• RTWorld and SleepWorld Digital Publication - Art Director tasked with cover and interior design of a bi-monthly sleep publication. SleepWorld delivers the latest news and information to Sleep Medicine Professionals and features original articles, new products, vendor updates, CEUs, conferences, and more.

 

• University of Pennsylvania - As an Approved Penn Vendor and working with the Executive Director and Director of Digital Communications in the department of Development and Alumni Relations, I was responsible for producing video content (camera, audio, lighting, editing), photography, print and digital design for Philanthropy in Action publication and web marketing for giving.upenn.edu. 

 

• In addition to Development and Alumni Relations I have produced video content for The Kleinman Center for Energy Policy, Penn Business Services and PennDesign.

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Merion Matters, King of Prussia, PA

Multimedia Director 

March 2004 - June 2013

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• Extensive experience in the publishing industry with  production, illustration, print and digital design, publication design, typography, photography, multimedia, videography, video producing and editing, art direction, creative collaboration, management and project management.

• Facilitate growth and development of large photo studio with multiple sets, photography, video and multimedia for 31 national healthcare trade publications and
  e-commerce websites. Art direction and management of illustrators, photographers, multimedia designers, print and web designers. Collaborate and consult with art directors, editors and marketing directors, IT staff and various internal and external executive leaders.