ZOLADEX - Breast Cancer Core Visual Aid

OVERVIEW

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The ZOLADEX brand team wanted a new look for their marketing materials, presenting us with a new campaign opportunity. We created and presented several positioning statements with visuals and they landed on "Fuel Life, not Cancer." The visual selected was "holding hands" signifying care and support for patients with premenopausal breast cancer.

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This statement and thematic visual would carry through to all new and updated ZOLADEX pieces and the CVA was our first opportunity to execute the new campaign.

 

My role was designing a tabulated landscape brochure, featuring the new imagery, national guideline language, SafeSystem syringe, and brand elements highlighting ZOLADEX as the ONLY, FDA-approved agonist. The piece would also be converted to a digital tablet format with interactive navigation.

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SPECS​

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TYPE: Print and digital brochure/tablet design

ROLE: Art Director

SOFTWARE: Adobe InDesign, Illustrator, Photoshop, Acrobat