top of page

CASE STUDY

Commitment Leaver mockup copy.jpg

TerSera Therapeutics - ZOLADEX Commitment to Breast Cancer
Print leave-behind brochure featuring an infographic-style layout for the national sales meeting

 

2024  |  Art Direction  |  Design

 

TYPE: Print, HCP Brochure Hand-out

ROLE: Art Director

SOFTWARE: Adobe InDesign, Photoshop, Illustrator

The client requested a high-priority project asking us to create a 4-page brochure titled "Commitment to Breast Cancer" within a month. The process included developing three concepts for a first-round review scheduled for two weeks. After the client selected a design, we accelerated execution to meet their deadline.

CONCEPT

The ask was to create a bold infographic-style approach to the design, highlighting key data visuals and emphasizing that  ZOLADEX is the #1 prescribed GnRH agonist in the US.

​

A recent Corporate website redesign features a colorful butterfly on the homepage, a metaphor for transformation and growth, symbolizing change, hope, and new beginnings.

TerSera Corporate Website

DESIGN EXPLORATION

Four buckets of communication were requested to feature in the piece: Research, Advocacy, Education, and Support. We developed copy that emphasized their commitment to each bucket and the goal of enhancing the quality of life for women with pre and perimenopausal breast cancer. 

 

To pay homage to the corporate brand elements in the project, we experimented with graphically representing the butterfly in the design concepts, adding a symbolic and visually cohesive element that resonated with the brand's identity and messaging.

ZOLADEX Design 1
ZOLADEX Design 2
ZOLADEX Design 3

DELIVERABLE

Ultimately we landed on utilizing the butterfly shape as a graphic element on the interior spread to represent the four buckets of communication. Both the client and internal leadership were extremely happy with the design, communication, and the expedited delivery.

bottom of page