XERMELO - HCP website redesign

OVERVIEW

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Once the XERMELO patient website was redesigned, we then had the opportunity to do the same for the brand's HCP site. The brand team wanted to feature the "stall" image but to keep the HCP site slightly different than the patient site, we lightened it a bit and created a clean, easily scannable look and feel for doctor's on the go.

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My role was to bring brand consistency, incorporating elements from the XERMELO CVA. I rebuilt the site in Figma, updated navigation highlighting primary KPI, Request a Rep, prominent indication bar, and CTA button displayed within the initial viewport.

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Updated interior hero images of the NET cell were modified for each page and new iconography was created. As of July 2024, the site is in development.

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SPECS​

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TYPE: Digital, Website

ROLE: Art Director

SOFTWARE: Figma, Adobe Illustrator, Photoshop