TerSera Therapeutics -

PRIALT Playbook

OVERVIEW

​

TerSera Therapeutics asked us to redesign the Guide to Prescribing and Administering for their intrathecal drug product, PRIALT. Their request was to create a spiral-bound book instead of the original folder housing individual category sheets. We suggested tabs to organize the topics.

 

PRIALT is the only FDA-approved, non-opioid, intrathecal option for patients with severe chronic pain.

 

The design would be vertical for print and resized horizontally for tablet. We took a bolder approach with their brand colors, incorporating fresh new images, and featuring a stylized cover treatment, with a clean look and feel. The design was converted to landscape for a digital tablet with interactive navigation.

​

SPECS​

​

TYPE: Print Brochure Design, Digital Tablet

ROLE: Art Director

SOFTWARE: Adobe InDesign, Illustrator, Photoshop, Acrobat